IASC: International Asscocation of Skateboard Companies

Local Skateshop Day

October 9-10, 2010 (Annually 2nd Weekend in October)

Participating Retailers

Mission of Local Skateshop Day: To increase awareness, focus, and energy for core skateboard retailers.

The retail landscape is ever-changing and we, as an industry need to protect our culture and our partners and evolve with the times. So during this time we turn our energy to officially recognize the spirit and successes of the core skateboard retailers.

And since you asked... a core skateboard retailer is defined by IASC as a physical/ brick and mortar retailer whose product mix includes skateboarding specific items, including skate hard-goods, and which is a regional, privately owned entity. The store encapsulates the true spirit of skateboarding and consistently gives back to their local skate community.

How you choose the limited number of retailers is up to YOU- but you’d better get on it, because another company may have already decided to work with them too!

Who Should Participate:

IASC Member manufacturers and Specialty Skateboard Retailers everywhere

What is Local Skateshop Day?

Local SkateShop Day, conceived in 2009, by IASC to recognize core retailers as the true spirit of skateboarding. Having always been on the front lines, skateboard retailers represent the true passion by connecting and promoting skateboarding to the community, being a second home to the their local skaters, providing support to the old, current, and new generation of skaters, campaigning for skateparks, fighting for skateboarders rights, and in general being the epicenter of the skateboarding community.

Why Local Skateshop Day?

After years of growing Go Skateboarding Day (GSD) the retail community began asking for more. What more can we do together as manufacturers and retailers on a global level to elevate skate- boarding and create more in store traffic? A survey in TransWorld Business said 25% of retailers said they saw “a significant rise in sales” leading up to and during Go Skateboarding Day. and so the wheels began to turn. While GSD is a day to get out and skate- Local Skateshop Day is a day to pay a visit to the people who keep skateboarding rolling in towns around the world- the skateboard retailer.

When is Local Skateshop Day?

Annually 2nd Weekend in October. October 9-10, 2010. After kicking around ideas in 2009, IASC surveyed retailers and manufacturers on dates that would best fit their schedules. After a year of meeting and discussion the final dates were decided by vote in the IASC - BRA retailer roundtable at ASR and retailers decided October was their ideal month. Typically a slow month for retailers, October is a time the specialty shop could use a little push to get their loyal customers in the door and new customers thinking about the shop as a place to find items for the upcoming holiday season.

Participating Retailers

How Your Brand Can Help Achieve The Mission:

Consider the most passionate, skate-centric retailers you currently work with and create a unique pro- motional opportunity to bring people in to their store. This is the time of year to create that one-of-a-kind draw for the retailers customer base. Some suggestions...

• Limited free gift with purchase
• Exclusive giveaways
• Pro demos
• In-store contests
• Autograph signings
• Discounts ...this is the day to create that push for your core retailers. Get the word out on the streets!
• Promote it on your web site
• Get your road reps involved
• Send out a release or calendar alert to local press
• Put it on your Facebook, Twitter, or other time wasting social network sites

IASC Roll:

• IASC will promote the holiday by working together with global manufacturers & vendors
• IASC will create publicity for events through endemic and non-endemic media and on social network- ing sites, the IASC web site and Goskateboardingday.org site.

Next Steps:

• What are you doing Local Skateshop Day?!
• Decide on a promotion and Contact your loyal retailers to confirm their participation
• Shoot IASC an email with your plans and we will help get the word out!

For more information please contact us.